Question:
We are trying to establish our first marketing budget. What are most firms spending as a percent of revenue?
Response:
This can vary widely based upon type of firm, philosophies, etc. Surveys show, that on average, firms marketing spending, as a percent of revenue, is approximately 2-3%.
John W. Olmstead, MBA, Ph.D, CMC
Posted at 06:54 PM in Marketing
Tags: Law firm marketing budgets