Question:
I am the managing partner of a small boutique litigation firm in Southern, California. There are two equity partners in the firm and five associates. Two of our associates have been with us for 8 and 15 years respectively and are critical to the success of our practice. We do not want to lose them, so we are considering making them non-equity partners and giving them the title of partner. We are not ready for equity partners at this time. All associates in the firm are paid a salary and a discretionary bonus. How can we make their promotion to partner meaningful and successful?
Response:
Promoting your first associate to a non-equity partner is a significant step and should not be taken without giving it serious thought and it’s long term implications for the firm in terms of overall career advancement for not just your present two associates but also other associates in the firm as well as others that may join the firm in the future.
Non-equity-partnership should be one step in an overall attorney career advancement program (partner track) that recognizes leadership and professional accomplishment while creating expectations for increased responsibility, client development, and firm management. Your attorney career advancement program should be consistent and fair.
Several of my clients are developing career advancement programs that incorporate a competency-based approach that outlines specifically what is takes to be successful and advance from associate to non-equity partner and from non-equity partner to equity partner. Rather than leaving the formula for success in the minds of the equity partners, a competency model gives each attorney in the firm an understanding of how he or she will need to perform in order to be perceived as progressing, and ultimately, as successful. Competency models offer transparency and clarity. The model outlines specific behavioral observations as the primary source of performance information. Benefits are as follows:
Associates are presented with clear information on expectations for their level of experience and a road map of what is expected as they progress. Specific expectations are laid out for progression to non-equity partner as opposed to a specific timeline.
Non-equity partners are presented with clear information on expectations for their level of experience and a road map of what is expected as they progress. Specific expectations are laid out for progression to equity-partner as opposed to a specific timeline.
Equity partners and senior lawyers benefit from a consistent description of performance standards that allow them to access performance, assign work effectively, and offer more meaningful career guidance.
The firm has a consistent methodology for making compensation decisions.
Concerning Non-Equity Partnership, the Firm Should Consider the Following:
Give Some Thought and Define Why the Firm Will Have Non-Equity Partners
The firm should clearly define the purpose of the non-equity partner role. Consider questions such as:
Develop Performance Criteria and Incorporate in Your Attorney Career Advancement Program (Partner Track)
Associates should understand the firm’s expectations before they are eligible for consideration.
Typical criteria might include:
Evaluate Associate Performance
Promotion should reflect more time worked at the firm.
You should consider whether the associate:
Consider Whether the Associate Develops or Has the Ability to Develop and Bring in Business.
Consider Leadership Contributions
Partnership involves leadership beyond practicing law.
Are associates involved in:
Review Financial Performance
Relevant performance criteria:
Client Satisfaction
Determine Role in Firm Management
Consider Developing Non-Equity Partner Compensation System
The firm should consider a different compensation system for non-equity partners. Approaches might consider the following:
Consider Additional Perks
Conduct a Comprehensive Performance Review
An effective evaluation typically includes:
A structured process promotes fairness and consistency.
Announce Non-Equity Partner Promotions Internally and Externally
Common Pitfalls with Non-Equity Partnership Programs
A thoughtful attorney career advancement program (partner track) improves the odds of success for both the attorney and the law firm. It recognizes professional achievement while ensuring that new non-equity partners support the firm’s long-term success.
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John W. Olmstead, MBA, Ph.D, CMC