Question:
I am a partner in a three partner firm in Fresno, California. We handle exclusively personal injury plaintiff work consisting of auto accidents, slip and fall cases, premises liability, etc. We do not handle medical malpractice, products liability. or mass tort or class action cases. We have no associates working in the firm at the present time. While we have had associates in the past we have not had good experience in recruiting and retaining associates. In addition to a receptionist we have four paralegals.
I am 73 and still trying cases and my other partners are 62 and 68 respectively and still trying cases as well. We recently starting discussion our individual long term plans regarding eventual retirement. I plan on retiring in a year and my other partners are planning on retiring in the next five or six years. What is our best strategy concerning the law firm and our transition? We would appreciate any comments that you may have.
Response:
The biggest challenge for many firms, is finding the right WHO.
The who dictates the what – the actual succession/transition/exit strategy whether it be internal (hiring an associate to groom to take over the practice, merger, practice sale, or referring out cases and closing the doors. In other words, many law firms find that they start down one path and end up on another. Not all non-equity partners and associates want to own a law firm. Not all lateral and merger candidates will be a good fit for your firm and culture. The key is the right relationship and sometimes that takes the form of making someone at the firm a partner, bringing in a seasoned lateral, merging with another firm, selling the practice, or referring out cases and closing the doors. Therefore, succession/transition plans have to be flexible and often the key is not get stuck in creating complex succession plans at the onset. Establish candidate search timelines, outline a general course of action, generate some momentum and see where that takes you. Then build the plan when you can see where the firm is headed.
You are going to have to begin sooner than later exploring your options and conduct a search for the following:
This search and exploration often is the most time consuming and difficult part of the process and often the options identified through this process ends up dictating the succession/transition/exit strategy.
Associate Candidates
You have tried this strategy without success. Years ago, it seemed that all the associates working in law firms wanted to become a partner in the law firm. This has changed because of the new mix of women and men graduating from law schools and entering the legal profession, changing attitudes toward work life balance, other opportunities outside law firms, and other variables. While partnership/ownership is still important to many – do not assume that all the associates that a firm hires hire will even want to be equity partners – especially if it means a hefty capital contribution and signing personal guarantees for a large amount of firm debt. This could be a strategy if you could find an experienced lateral attorney interested in law firm ownership or partnership. I do not believe you have time to invest in the care and feeding that you would need to do with an inexperienced junior associate.
Merger Candidates
Another option would be to merge with another firm. This could be a viable strategy for your firm. It all comes down to whether the relationship is right for you and your firm. While mergers can be a valid option making them work is often another matter. Our experience has been that that one-third to one-half of all mergers fail to meet expectations due to cultural misalignment and personnel problems.
There can be a whole list of reasons for failure including poor financial performance, attorney defections, loss of key clients, and leadership and management issues. However, it has been our experience that most failures have been the result of poor cultural fit ‑ the wrong WHO. The merging firms – after they have moved past conflict checks and excitement about new client potential – jump immediately to an examination of practice economics and the financials. They fail to perform proper due diligence on the people. It is critical that firms insure that cultural due diligence is a key component of the merger assessment process. Philosophies, personalities, and life styles should be generally compatible. The partners should like each other, have a common vision of the firm’s future, and the deal should make sense. The question is not the what (merge) but the who (people).
You should do all the due diligence that you can – start with the people – then move through the rest of the process.
Practice Sale
Practice sale is an approach that is available in most states. Typically, there are very specific requirements and procedures that a lawyer or law firm must follow in accordance with a state’s rules of professional conduct. Many states have followed or adapted the American Bar Association’s Model Rule 1.17 regarding sale of a law practice.
Referring out Cases
Some personal injury plaintiff firms simply refer out their cases under a fee arrangement with another firm and close their doors.
You need to discuss among yourselves your individual specific retirement timelines as that also will impact your strategy and how soon you should get started on identify potential candidates – attorneys or law firms.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am the owner of a three attorney general practice firm in Chicago, Illinois. The other attorneys were recently hired associates right out of law school. We have two legal assistants, one paralegal, and a receptionist/bookkeeper. I manage the firm and practice law. I am finding it more and more difficult to do both and I am discovering that I enjoy managing and running the business more than I do practicing law. I would like to spend all of my time to running and managing the firm. Your thoughts are welcomed.
Response:
You are not alone. This is a common problem in law and other professional service firms. I have similar problems in my own firm – it is very difficult to serve two masters – serving your clients and managing your firm. Eventually as you grow you have to pick one – client service (doing legal work) or managing and running your business – as the area that receives your primary focus. This is not to say that you should not do both – but you select the primary area that you are going to focus on and get help with the other area.
A question that I typically ask my new law firm clients – what do you want to be or do – be a business person or a lawyer. The answer to the question often provides a hint to how you should structure your firm. If you want to be more of a business person – hire legal talent to help with serving clients and performing legal work and spend more time working on your firm rather than in it. If you want to be more of a lawyer and do legal work and serve clients hire a legal administrator or business manager (this is more than an office manager) to manage and run your firm.
I have more and more owners of small law firms that are managing their law businesses and not practicing law. I believe the appropriate direction is what makes you happy and what type of work you enjoy doing. Your practice should support and fulfill your personal goals, what you want out of life and what makes you happy. If that is managing – then manage. If that is doing legal work – do legal work.
Two great books on this subject are – The E-Myth Revisited and The E-Myth Attorney – available on Amazon. The theme of both of these books is:
Small law firm owners often spend too much time being the technician (i.e. lawyering) and not enough time managing and innovating. In the long term this can have a negative effect upon value when the owner decides or retire of otherwise exit the practice.
Think about where you want place the priority of your focus – working on your firm (business) or in it.
I believe that at your current size and your limited number of revenue producers you can’t afford to be a full-time manager until the firm grows to at least five lawyers and or several serious revenue producing paralegals (not dabblers but producing $150,000 – $250,000 per year). I suggest that you take a phased approach toward this goal. In the short term you may have to work harder as a revenue producer and a manager and business developer. In the meantime you will have to wear both hats. Be patient.
As AI continues to reshape all walks of life as well as the practice of law, firm management and innovation will become even more important to remain competitive. This is a strategic management area that will require more of your management time. Small law firms that have implemented AI are reporting efficiency gains that have translated into higher profitability and improved well-being.
Good luck with your transition.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
Our firm is a 24 attorney firm in Memphis, Tennessee. We have 10 partners – five of which are in their early 60s. We represent small to mid-size business clients. Recently we have been discussing the eventual retirement of the senior partners and approaches to client transition. We would appreciate your thoughts.
Response:
Client transition involves different challenges that have to be overcome in order to successfully transition client relationships. Consider the following challenges and hurdles:
Effective client transition is not a one-time lunch or introduction event – it most go deeper to bind the new relationship. This takes time. Start early and allow ample time for an effective partner winddown.
Successful client transition – moving clients from one generation to the next – is a major challenge for all law firms. Shifting clients is not an individual responsibility but a firm responsibility. To effectively transition clients the individual lawyer, with clients, must work together with the firm to insure the clients receive quality legal services throughout the transition process. Both the individual lawyer and the firm must be committed to keeping clients in the firm when the senior attorneys retire. Potential obstacles include:
Transitioning client relationships effectively can and where possible should take a number of years – preferably five years – typically not less than three years.
The following client transition plan might be an approach you could take to transition clients over a three to five year period:
Effective client transition takes time so start early. Clients hire lawyers not law firms.
Click here for our blog on succession
Click here for out articles on various management topics
John W. Olmstead, MBA, Ph.D, CMC