Law Practice Management Asked and Answered Blog
Category: Law firm marketing budgets
Mar 29, 2001
Law Firm Marketing Budgets
Question:
We are trying to establish our first marketing budget. What are most firms spending as a percent of revenue?
Response:
This can vary widely based upon type of firm, philosophies, etc. Surveys show, that on average, firms marketing spending, as a percent of revenue, is approximately 2-3%.
John W. Olmstead, MBA, Ph.D, CMC
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