Question:
I am the owner of a five-lawyer estate planning/administration firm in Fresno, California. The other four lawyers are associates in the firm with estate planning and administration experience ranging from one year to ten years. We have three paralegals, a office manager/bookkeeper, and a receptionist. We are using state of the art cloud-based practice management software for billing, accounting, calendaring, document storage and management, and lead tracking. We use MS 365 products for e-mail and word processing. We use specialized cloud-based software for estate planning document drafting and preparation. While most of our estate planning work is billed on a flat fee basis we keep timesheets on all matters – flat fee and time bill matters.
As the firm owner and manager, I am finding it difficult to manage the store. Getting the attorneys to stay focused and attain their billing/collection targets is a major challenge. Recently we have had situations such as the following:
I receive more reports from our bookkeeper than I even have time to read – alone understand what they mean. I need better tools to stay on top of things. Any ideas that you may have would be appreciated.
Response:
I understand your frustration. Years ago, when computer software was first being implemented in law firms a managing partner told me – “I am tired of receiving reams of paper every time I want to know the status of something. I want to be able to push one button on the computer, have the information that I need in one minute, and printed on one piece of paper.”
Since those days there has been improvement but getting the information you need and when you need it can still be frustrating.
Many of the leading law firm software developers are beginning to incorporate dashboards into their software and this is providing some assistance. However, these dashboards often do not provide the precise information or reporting flexibility that is needed.
What is drastically needed is a law firm operations management exception report that presents you with red flags and identifies areas in the firm that require leadership attention. Rather than reviewing pages and pages of detailed reports and every operational metric, an exception report focuses on exceptions—areas where performance is significantly above or below target, deadlines have been missed, risks have emerged, or corrective action is needed. For example:
The goal of management exception reporting is to enable owners and managing partners to manage by exception, and spend their time on issues that require decisions rather than reviewing detailed and lengthy operating reports.
I suggest the following:
Recently one of our clients was able to have a custom report designed for them that allowed them to query the system and have exception report of matters no touched – no work done for a specified number of days, etc. A fee was charged for the development of this report.
Software is getting better with dashboards, etc. but often custom reports are still required.
Talk with your software vendor.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am the managing owner of a three lawyer estate planning and estate administration firm in Nashville, Tennessee. There are three paralegals, a receptionist, a bookkeeper, two legal assistants, and a firm manager working at the firm. Our estate planning has for many years been billed on a flat rate basis. Our effective rates have been and continue to be much lower than our time bill rates and this is having a very negative effect on firm profitability. Should we consider billing estate planning matters on a time bill basis? I would appreciate your thoughts and suggestions.
Response:
I am currently working with quite a few estate planning/estate administration/elder law firms that have high net worth clients. The majority of these firms use “time bill” billing arrangements. Firms that represent mom and pop smaller net worth clients are using flat fee arrangements for estate planning and asset protection matters and “time bill” arrangements for estate administration and other matters.
Few firms that are using flat fee arrangements are realizing effective billing rates even close to their standard “time bill” rates. In some cases I have found effective rates $100 to $150 per hour less than their standard “time bill” rates for attorneys and paralegals. In some cases the problem is not working effectively or efficiently. In other cases the flat fee price has not been properly set or limits placed on the work that will be done for the flat fee – for example – number or document rewrites, etc.
I believe that more than ever clients are wanting the budgetary certainty that flat fees provide. I think that a flat fee pricing strategy is a good strategy but the scope of work and proper price point must be properly established. A couple of suggestions:
Recently an estate planning firm client of ours asked their attorneys and paralegals how much time is took for a typical estate plan (trust). They advised as follows:
The problems with the above time estimate was that it did not provide time spend writing up consultation notes and posting to the system, communication with clients, modifications and changes to documents, calendaring, notes to the file, and all the other administrative matters pertaining to the matter. While the initial analysis showed that the effective rate per hour far exceeded the time bill rate – such was not the case when the actual total time expended on the matter was considered.
I believe that properly implemented and managed flat fees can be a worthwhile strategy.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
Our firm is a four lawyer estate planning firm in Bakersfield, California. As you know our state has been under stay at home orders for sometime. We have everyone except our receptionist and one attorney working remotely from their homes. We are doing much better than I expected. In fact we are getting new clients at close to our usual number per month and our fee collections have actually exceeded our normal monthly fee collections. How are other firms doing?
Response:
It depends on practice area and firm size. Many of the very large firms are facing dramatic work slowdowns and are laying off attorneys and staff and or cutting partner, associate, and staff compensation. However, many small consumer facing practices such as estate planning/probate, general practice, family law, and personal injury advise us that they are doing well in terms of fee collections and new matter signups. Intellectual property firms also advise us that they are holding their own.
The biggest issues for many of these small firms have been:
Small firms that are “paperless” and are using cloud-based billing and practice management systems are having the easiest time of working remotely.
Don’t get too comfortable based on March and April’s numbers. I believe that May or June will provide you with a better glimpse of the future both in terms of new business and fee collections. There could have been initial client demand based on the need for people to get some things done in preparation for the virus lock-down and you could see in May or June client demand dropping off. Also keep in mind that some of your fee collections were based upon accounts receivable and prior unbilled work in process. In addition, some of the billable work for the past month or so was probably performed on matters or cases that you already had in the pipeline.
May or June may give us all a better picture.
Good luck!
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John W. Olmstead, MBA, Ph.D, CMC
Question:
Our firm is a twelve lawyer firm in Chicago and our practice is a business litigation firm. We have eight partners in the firm and we are managed by a three-member management committee that was just formed this year. I am a member of the committee and I am responsible for the general financial oversight of the firm. I am trying to get a handle on law firm financial metrics and especially what are the financial warning signs that I should be aware. If you have an outline or list that you would be willing to share we would appreciate it.
Response:
Here is a short list of what I call financial red flags that you might find helpful:
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am the firm administrator for an eight attorney firm in Nashville, Tennessee. I started this position approximately six weeks ago. While I have worked in the legal field for many years as a paralegal, this is my first position as a legal administrator. I have done bookkeeping for several firms over the years. The firm has never had a budget and has asked me to prepare one for the upcoming year. I am not sure where or how to start. Any help or ideas that you may have would be appreciated.
Response:
You will want to consider two budgets. The first will be an operating budget which is a revenue and expense budget that will contain the income and expense accounts that are listed in a profit and loss or income statement. The second will be a capital budget which will be a budget for capital expenditures that are typically listed as assets on a balance sheet such as furniture and equipment.
Here is a process that you might want to use.
Operating Budget
Capital Budget
This is often just a simple list in a spreadsheet and manually tracked. Many of the general ledger systems only allow budgets for income and expense accounts.
Good luck with your project.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am the newly elected managing partner in our twelve-attorney firm in Chicago, Illinois. Our firm is a business transaction firm that was started by the present four partners ten years ago. While we have an office manager that does the bookkeeping, prior to this year all four partners as a group managed the firm. This year the firm decided to create the managing partner position. Since this is new to me I am trying to learn all that I can about law firm management. My first priority is to help the firm improve profitability and I would like to know what the key operating metrics and statistics are that I should be monitoring. You suggestions will be appreciated.
Response:
Law firm operating statistics represent an important management tool. They highlight superior performances and they flag below average performances. They provide law firm management with the key information needed to manage the firm’s business. In addition to measures such as firm fee revenue collections, firm profit/net income, profit per equity owner, billable hours, fee revenue collected per attorney, operating statistics found in law firm management reports typically include information on:
The first three statistics represent factors that relate to earning the firm’s revenue. Responsibility for earning the firm’s revenue rests with the firm’s partners. Consequently, it is important to assign this responsibility to specific partners – typically the responsible/billing attorney.
In recognition of the assigned responsible attorney concept, many firms choose to present revenue-related operating statistics reports in a format that focuses on each partner’s responsibility. This gives the management group the ability to access each partner’s “business” performance.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
Our firm is a sixteen attorney municipal law firm in Detroit with six partners and ten associates. Like most firms that do municipal work we must deal with lower billing rates than other firms charge. The volume of our work can also fluctuate at times. All of our work is billed by the hour and billable hours is our most important key performance indicator. Our associates have a billable hour expectation of 1800 annual billable hours and only two of our associates are even close to reaching 1800 hours. Some are not even reaching 1200 hours. Some of the associates have the excuse that they don’t have enough work. We do not believe that this is the case. I would like to hear your thoughts on this matter.
Response:
This seems to be a common issue. Failure to attain billable hour goals can be caused by any one or a combination of the following:
I would start by observing the number of worked hours they are putting in. Are the putting in the hours? Observe as well as review their time reports – billable and non-billable time. If you don’t track non-billable time start doing so. Then review and discuss with them their time management and time keeping/recording habits. Questions to ask include:
Review and discuss workload levels of each associate and determine if lack of work is an issue.
I have found that often the cause of the problem is a combination of some or all four of the above listed causes. Lack of work is often one of the causes. My question is then:
The firm should have an established protocol for assignment of work to associates and to whom the associate advises that he or she needs more work. When billable work is slow and not available the associate should be assigned non-billable firm or business development projects such as developing document templates, writing articles, etc.
If the problem is work ethic appropriate consequences and disciplinary measures may be required.
If the problem is time management and time keeping training and habit building will be required.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am the owner of a three attorney personal injury practice in Columbia, South Carolina and I am contemplating retiring in seven years. I have an associate on board that I would like to sell my practice over the seven years. How do I go about valuing my practice and determining how much I should ask for?
Response:
A few of the various methods used solely or in combination with other methods for valuing a law firm include:
Personal injury firms are difficult to value due to the variability in cash flows that are often the case with many firms. Some personal injury firms have relatively predictable cash flows and others have very large swings. When this is the case the typical solution is cash-based book value plus a percentage of case fees as they are concluded with a percentage of completion factor applied.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
Our firm is a eighteen attorney firm in Portland, Oregon and I am the recently hired firm administrator. This is my first law firm. My previous employment was with a small manufacturing and distribution company. I have read some articles that discussed the importance of managing inventory in a law practice. Does a law firm even have inventory? I would appreciate your comments.
Response:
Inventory (or pipeline) management is a term used in the management consulting profession to refer to the process by which you continually evaluate your active opportunities (prospective clients to booked clients) for their balance of QUALITY and QUANTITY. The goal is to continually stay on top of the overall health which is a full pipeline. Pipeline management allows client relationship managers to more accurately forecast fee revenues, better staff and manage client engagements, and close more client business.
I often also refer to Inventory or Pipeline Management in law firms in the context of using financial dashboards by which the individual charged with financial management responsibilities is continuously aware of significant changes in the firm’s Inventory or Pipeline (from prospects to cash):
By comparing these dashboard statistics to a prior month, quarter, or year – you are able to avoid financial surprises down the road.
Law firms do have inventory and that is their unbilled work in process (matters in process) or in the case of a contingency fee firm I usually refer to work in process as cases in process.
How well this inventory is managed – managing what is in front of you rather than what is behind you is a critical component of financial management and has a major impact upon the profitability of the firm. However, this responsibility falls primarily to the attorneys responsible for the matters. However, in your capacity as administrator you can provide the reports and oversight to help keep them on course.
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John W. Olmstead, MBA, Ph.D, CMC
Question:
I am a partner is a small family law firm in Tucson, Arizona. There are two partners in the firm and two associates. We have an office manager/bookkeeper, a receptionist, and two legal assistants. The office manager was hired one year ago. The other partner is retiring next year and I am purchasing the practice from him. I became a partner last year. I am new to the management side of the practice and have been relying on the office manager who also serves as our bookkeeper. I am at my wits ends with our office manager and I believe that she is not suited for the position. She has no organizational skills, she misses deadlines, vendor bills are not paid on time, and client bills are not sent out accurately and timely. I have counselled her on numerous occasions to no avail. I believe we need to replace her but I am reluctant since no one else here knows what she does or how she does it. A new billing and accounting system was implemented last year and she was the only one trained on the system. What do we do if we terminate her or she quits? We are hostages. I would appreciate any ideas of thoughts that you may have.
Response:
I understand and appreciate your situation. It sounds like you have not documented your procedures in the form of a firm procedures manual and everything is in the office manager’s head. This makes it difficult for someone to take over her responsibilities if she leaves the firm for whatever reason but not impossible. It will probably be difficult to get her to develop one now as it may signal to her that her time with the firm is short and she may start looking for another position. You may have to just bit the bullet, terminate her, restaff the position, and go from there. It won’t be fun but you will make it though. You might consider the following:
After you get the position staffed and past the crisis develop a detailed written manual of procedures for the office. Not just the office management side but the client service side – attorneys and paralegals as well.
I believe that it is imperative that owners and partners in a law firm have access to financial information on a timely basis, understand the information, and use the information in a proactive way to manage the practice. I suggest:
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John W. Olmstead, MBA, Ph.D, CMC