Question:
I am the managing partner with a 14 attorney firm in Cleveland. A friend of my just advised me that Google was coming out with a change to their search engine that might impact our website. Have you heard anything?
Response:
Yes. Google is making a change to their algorithm on April 21, 2015 that will favor mobile-friendly websites.
If your website is not truly compatible with the hundreds of millions of mobile devices out there your search ranking will be penalized. Google is drawing a line in the sand when it comes to mobile functionality and search engine results.
I suggest that you update your site as soon as possible. We are having to upgrade our site as well. Weblinx from the ChicagoLand area is doing our upgrade
Here is a link to a Google tool that will test your site.
Here is a link to other information regarding the Google update
I believe that a firm's website and it's search engine optimization strategy is a top marketing priority for all law firms and worthy of appropriate investement to keep it working for you.
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John W. Olmstead, MBA, Ph.D, CMC