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November 2003

Nov 10, 2003


Most Important Marketing Activity in Law Firms

What is the most important marketing activity neglected by law firms?

Response:

Maintaining an ongoing relationship with existing clients. It is much easier and cheaper to obtain additional business from existing clients than to recruit new clients. Yet, many law firms take their clients for granted. Whether your clients are individuals with single matters or institutional (business) clients, it is critical to demonstrate to maintain ongoing contact and effectively manage the relationship. Consider:

John W. Olmstead, MBA, Ph.D, CMC

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