I am a member of a three attorney firm. I think that we know where we are as a firm, where we want to be, but we don't know how to get to the next level. Do you have any ideas?
Rather than following the pack – attorneys need to find ways in which their firms can "dare to be different."
Many attorneys are providing the same service – solving the same sort of legal problems for their clients using similar tools strategies/approaches. To many clients – attorneys all look the same. What can you do to stand out?
Marketing is about more than just promoting the firm to get clients. It is also about deciding on:
Effective marketing requires a mix of the above elements in your plan and then effectively communicated.
Many attorneys suffer from random (unplanned) acts of marketing or business development. To be effective you need to be well focused, have a plan to focus the firm's efforts, and be disciplined and make excellent use of your professional time. Often the largest marketing investment is not advertising or the cost of other marketing vehicles – it is the cost of you non-billable (or investment) time.
A business/marketing plan (10 pages or less) for the firm can do wonders.
Sit down with the other attorneys in the firm, do some brainstorming away from the office, and put a plan together. Then work the plan.
John W. Olmstead, MBA, Ph.D, CMC