Law Practice Management Asked and Answered Blog

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Oct 08, 2013

Managing Law Firm Partners – How to Herd the Cats

Questions:

I have just been elected as the firm's first managing partner. We are a 9 attorney firm in El Paso, Texas. After a month I am already frustrated and wish I had declined the role. I have two partners that are simply not producing, do as they please, and I am powerless. I would appreciate your thoughts.

Response:

Non-productive partners always pose a challenge. They are usually the “nice – easy to get along with folks” which makes it difficult to confront and deal with them as well. However, the longer that you let such problems fester the harder these situations will be to deal with in the long term. Layout performance expectations and deal with them in real time.

Consider:

You will need to sit down with your other partners and get their support and commitment to stand behind you and support you before you embark on this journey.

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John W. Olmstead, MBA, Ph.D, CMC

 

Oct 01, 2013

Law Firm Partner Compensation – Origination Credit in a Two Partner Firm

Question:

Our firm is a 8 attorney firm in Fort Worth, Texas. We have two partners – myself and my partner. Our approach to compensation has been based upon our ownership interest percentages which have been adjusted over time based upon working attorney (personal) collections. We have been discussing implementing a formula using working attorney collections and also bringing client origination credit into the equation has well – weighing each equally. Our ownership percentages would be adjusted based upon the fee credit ratio between the two of us. I would appreciate your thoughts on the matter.

Response:

My first thought is whether you are trying to build a firm-first firm or a group of separate practitioners. How will you incorporate other factors such as firm management, business development, mentoring and training associates, etc? If both of you are making roughly equal contributions in these areas your approach might have merit but be careful that you do not head down the path of separate practices – and become a lone ranger firm. My other concern is with client origination – this often gets tricky. With only two partners you don't have anyone to serve in the capacity of attribution police when and if there are disagreements as to origination credit. (attribution committee) So you will have to be able to discuss this subject openly and hopefully upfront. Share origination credit when appropriate, allocate to firm when it appears that a client came to the firm based upon firm brand or name recognition, and consider a 5 year sunset provision whereby the credit reverts to firm or responsible attorneys.

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John W. Olmstead, MBA, Ph.D, CMC

Sep 24, 2013

Law Firm Administrator/Business Manager – Establishing Presence & Earning Respect

Question:

Our firm is a 8 attorney firm located in downtown Chicago. We have just hired our first administrator/business manager and he starts in two weeks. We are concerned that we get started on the right foot so our experience is successful. Any thoughts?

Response:

Relationship With Partners

On the first day of employment with the firm, the administrator must begin to develop a relationship with the firm’s partners that is based upon need, understanding, credibility and trust.

Governance Plan

Business management in many law firms suffers from decision-making paralysis — in other
words, helpless inactivity and the inability to act decisively. Lack of effective implementation of decisions is also evident. The result: missed opportunities and a deteriorating competitive position in the legal marketplace. Administrators who can be proactive and turn this situation around will be off
to a good start to solidifying their positions in their firms.

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John W. Olmstead, MBA, Ph.D, CMC

 

Sep 17, 2013

Law Firm Non-Equity Partnership Tiers

Question:

Our firm is a 12 attorney firm in Houston. Currently we have three equity partners and nine associates. Several of our associates have been with the firm for over ten years. My partners and I are all in our early 60s and are beginning to think about succession and retirement. If possible, we would like to keep the firm within the family and not go the merger route. What are your thoughts concerning two tier partnership structures (equity and non-equity partnership)? Should we consider bringing associates in first into a non-equity tier?

Response:

I believe that a non-equity tier gives a firm a way to give associates the professional recognition and status of being a partner without conveying actual ownership and diluting ownership and control. Often a key differentiating factor between equity and non-equity partnership is client origination. Partners that don't originate a sizeable book of business often don't make it to the equity tier. For very small firms a non-equity often does not make sense - for others it often does. If you believe, as I do, that equity partners should be client originators and if you currently have a mix of client originator and non client originator associates with ten years or more time with the firm you may want to consider a two tier structure. You should carefully define, and put in writing, admission criteria for each tier.

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John W. Olmstead, MBA, Ph.D, CMC

 

Sep 10, 2013

Handling Law Office Staff That Can’t Get Along

Question:

I am the managing partner in an eight attorney firm in Chicago. We are having problems with office staff members getting along. Office conflict is rampant. Any suggestions?

Response:

You should begin by identifying some of the causes. Poor communications often can be the root cause of such problems. Interview each of your staff members individually and probe. What do they think? Is communications a problem? Are roles, duties, and responsibilities clarified? Lack of clarity can in these areas can lead to turf wars. You may want to design job descriptions for each employee and clarify roles, duties, and responsibilities for each employee. Conduct short weekly staff meetings to enhance communications. Use agendas. Take and publish notes of the meetings. Advise everyone of your expectations including all members working together as team members. Let them know that working together as a team is a performance factor that will be considered in performance evaluations and reviews. Conduct periodic performance reviews. Counsel and take action against problem employees.

Maybe it is time to hire a firm administrator of business manager and let them deal with it.

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John W. Olmstead, MBA, Ph.D, CMC

 

Sep 03, 2013

Successful Law Firms – What Are They Doing Right?

Question:

Our firm is a 12 attorney firm in Dallas. Our practice areas are business transaction and litigation. We also have an active energy practice. The past two years have been difficult for us financially. What are some of the successful firms doing right?

Response:

In spite of the recent economic woes many small firms have still done well. Many of these firms were those that:

I believe that law firms that fail to focus their practices, set goals, measure accomplishments, and foster accountability will fall short and not meet their financial objectives. Law firms that fail to plan are planning to fail.

Law firms as well as solo practices need to begin focusing their firms and practices, setting firm and individual production goals, measure accomplishment and implementing systems to instill accountability from all members of the team – attorneys and staff alike.

What gets measured is what gets done.

Click here for our blog on law firm strategy

Click here for my article on business planning

John W. Olmstead, MBA, Ph.D, CMC

Aug 27, 2013

Benchmark for Law Firm Revenue

Question:

I have recently been hired as our firm's first firm administrator. We are an insurance defense firm with 14 attorneys located in Memphis. This is my first law firm. Previously I managed a mid-size CPA firm in the area. I am interested in your thoughts concerning law firm revenue benchmarks.

Response:

Surveys vary. However, national averages for all firm – types – sizes, etc. tend to be around $385,000 per lawyer. I have firms averaging $250,000 to $550,000 and up. So it varies by location, type of practice, size of firm, etc. However, I believe that $300,000 per year per lawyer should be considered a realistic goal for all firms, all sizes, all practice areas, and all locations. For some firm this might be a stretch – but I believe it to be an attainable goal.

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John W. Olmstead, MBA, Ph.D, CMC

Aug 20, 2013

Law Firm Associate Performance Evaluations

Question:

I am the managing partner of an eight attorney firm in Central Illinois. We have five partners and three associates. Over the years we have experienced excessive associate turnover and have had problems retaining associates. While we believe that we provide adequate feedback to our associates regarding our expectations and their performance in real time and in their annual reviews several of my partners believe that we can do better. I would appreciate your thoughts and suggestions.

Response:

One of the most frequent complains I hear during interviews with associates in law firms of all sizes is lack of specific detailed feedback, unclear or non-existent expectations concerning their performance and future career progression, and vague informal performance reviews.

Here are a few suggestions:

  1. Institute a system where associates, especially when they are new, have a chance to work with all of the partners in the firm.
  2. As managing partner solicit feedback from your partners and meet monthly with each associate and discuss their performance during their first two years of employment with the firm.
  3. Annually conduct formal performance reviews with each associate. Before the review obtain specific feedback from each of the partners and have each partner complete a written review of each associate using the associate performance rating form. Ask each associate to conduct a self-evaluation using the firm's associate performance rating form and then conduct a detailed review with each associate. The review should be detailed and specific and should be developmental with specific goals and timelines established. Document the review in the associate performance rating form.
  4. Consider developing an associate career progression program (partnership track) and committing it to writing. The program should outline the timeline for first consideration for partnership, competencies and performance factors, what partnership means in your firm, how an associate becomes a partner, buy-in or capital contribution requirements, voting, etc.
  5. Be honest and open with your associates – don't try to be Santa Claus – tell them the truth, have the difficult discussions, and make the tough calls. Be accessible.

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John W. Olmstead, MBA, Ph.D, CMC

 

 

 

Aug 10, 2013

Law Firm Strategic Planning – Implementation – Responsibility – Accountability

Question:

I am the managing partner of a 17 attorney law firm in downtown Chicago. We are a litigation boutique firm with a majority of our work in insurance defense. We have been in practice for 7 years. While we grew quickly during the early years – we have reached a plateau and growth has stalled. We are planning our first strategic planning retreat and hope to develop a long range strategic plan. Do you have any suggestions?

Response:

Where more planning efforts fall short is in the implementation of the plan. The plan lays on the shelf and collects dust. I suggest that the plan be implemented through the firm's existing management structure, i.e., the managing partner, executive committee, the strategic planning committee, and practice area chairs.

Individual partners should be assigned responsibility and held accountable for the satisfactory implementation of each phase of the plan in accordance with an agreed-upon timetable. This should be done during the planning retreat session.

Status reports should be provided to the other partners in each phase of the plan in order to keep them apprised of the planning activities.

Suggest an online project management system (portal) be used to track progress.

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John W. Olmstead, MBA, Ph.D, CMC

Aug 06, 2013

Are We a Suitable Candidate for a Traditional Law Firm Merger?

Question:

Our firm is a 22 attorney firm located in Pittsburgh. While we represent both individuals and businesses our focus is on small business representation. During the past few years we have come upon hard times. We have lost several partners and a couple of business clients and we have a few partners coming up for retirement over the next few years. Several of our senior partners have suggested that we might be a merger candidate for a large law firm. What are your thoughts?

Response:

Don't count on a larger law firm coming to your rescue unless:

  1. You have a practice that is strategically important to the larger firm (all practice areas).
  2. You have an exceptional bench of superior lawyer talent with mixed age spread.
  3. Your firm has had exceptional financial performance and on a par with the larger firm.
  4. Your billing rates, methods, and practices are on a par with the larger firm.
  5. Your partner earnings are on a par with the larger firm.

Unless the above ingredients are in place the firm may not be a suitable candidate for merger or it might find that the larger firm cherry picks some of the key partners off one by one.

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John W. Olmstead, MBA, Ph.D, CMC

 

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