This month we will launch our Internet World Wide Web Site and our
Law Office Management Resource Page at OlmsteadAssoc.com. The Law Office
Management Resource Page will provide law firms and other legal organizations
with an ongoing source of legal management information. Special links will
be provided to other legal sites.
STAFF TURNOVER
During the past year numerous law firms have experienced total concurrent
staff turnover. Several of these firms have faced this situation more than
once during the past year. Complete loss of staff is a devastating experience
for any law firm and can have severe financial consequences. As can be
expected, our review has indicated that the primary cause was not the personnel
but rather the firm itself. Causes of such turnover was traced to the following:
No firm mission, goals, or statement of direction.
Lack of firm leadership.
Non-existent written firm policies, procedures and guidelines.
Treating staff as second class citizens rather than as members of the
legal service team.
Inconsistent treatment of personnel.
Lack of adequate staff training.
Insufficient structure.
Poor office communications vehicles.
Non-existent office staff meetings.
Non-existent staff evaluation systems.
Stress and the feeling of being insignificant and not trusted were the
primary concerns expressed. Compensation had very little to do with the
departures. We suggest that law firms begin paying more attention to their
organizational infrastructure.
THE WEEKLY STAFF MEETING
The weekly staff meeting is becoming an important tool as law firms
look to the team concept as a method of providing quality legal services
to clients. Just as the traditional Monday morning sales meeting is used
in the marketing world to charge up and motivate the sales staff the weekly
staff meeting can be used to achieve similar objectives. Such sessions
can greatly improve the communications flow within the firm, identify problem
areas, and generate new ideas. We recommend that such meetings be early
in the morning, limited to 45 minutes, and have a prepared agenda. Written
minutes should be prepared upon conclusion and reviewed at the beginning
of the next meeting. Complex topics requiring extended time should be presented
in a different forum such as a quarterly staff workshop.
FIRM MANAGEMENT
Many people in law firm management are devoting too much energy to
preserve the past and not enough to "competing for the future".
The inability of many firms to look ahead for ways to reinvent their law
firms has lead to both costly blunders and monumental catch-up costs. Firm
strategy should be about changing the rules. A law firm can control its
own destiny only if it understands how to control the destiny of its profession.
To do so the law firm must change in some fundamental way. "Getting
to the future first" is preferable to being a follower. Law firm's
must rethink existing services, service delivery, service packaging, and
firm structures. Law firm management must be asking questions to gain a
point of view about the future and create a blueprint for getting there.
MANAGEMENT REPORTS WITHOUT GOALS
Recently we have had several law firms express frustration regarding
the use and purpose of management reports generated by their accounting
systems. The primary problem stems from the firm not having any form of
financial goals or expectations. Management reports are simply tools that
are used to assist firm management in ascertaining whether the firm is
on track in achieving firm targets (goals). Without goals (fee collections,
billings, billable hours, etc. per attorney) management reports serve little
purpose. We suggest that law firms begin to formulate at least revenue
and production goals.